Posts Tagged ‘search engine marketing’
When a Page Rank updates, some common themes arise, which create some confusion as to what it means to your site’s Page Rank. the confusion comes when the Page Rank fluctuates, and what that means to the site owner. Here are some of the most common issues:
1. It is not a penalty if, during an update, your Page Rank decreases slightly. In the Google toolbar, the PR rank is merely a grade that Google assigns you. Your PR could lower if you lose some powerful links, or if sites that you link to lose PR, yours will decrease as well. You can also lose PR if Google alters the way they determine PR. Keeping up with your content will keep your PR from lowering. There are many reasons for drop in PR, but it is by no means a penalty. You will only be penalized for doing something that doesn’t abide with the Webmaster Guidelines. This will result in removal from the index, or a significant drop in rankings.
2. The displayed PR is not necessarily current. The PR is only displayed current after an update. Although you may have created a well rounded link profile, perhaps added an interface for user generated content, and still end up with PR4 after a few months. You do not know your actual PR, so do not worry.
3. Higher PR does not mean higher rankings. Instead of focusing on the PR, focus on your traffic, rankings and conversions. Tons of searches with PR0-3 outrank PR4-6′s, this is proof that PR is not the sole measure in Google’s algorithm in determining your site’s parking spot. Do not worry about your PR, unless you are selling links and need to show your PR is high. Do not ignore PR, but keep it in perspective. PR is the generic snapshot of your site in Google’s eyes. You will usually have a higher rank with a high PR, but that is but one puzzle piece.
4. PR juice flows. Without obsessing about your PR, understand that acquiring high PR links will flow PR to your site as well. Worrying about your own site’s PR may not be as valuable as making sure that your incoming links are from high or mid PR sites. If you are working towards obtaining links, high PR pages mixed in, naturally, will greatly benefit you. If you look at PR as a trust snapshot, then obtaining a link from a more trusted site, at the same time being relevant to your industry, will not only boost your PR, but your ranking as well.
Generally speaking, a drop or climb in PR that does not coincide with search results or traffic, should not be disconcerting. Yes, it is definitely exhilarating to watch your PR jump higher, but what is really key is TRAFFIC.
There are numerous companies that can assist you with building traffic to your internet site in order to achieve larger page rankings. For assistance from one of the top companies in the business check out seo moves at www.seomoves.com.uk.