Web site content is another element of an SEO-friendly site that you should spend plenty of time contemplating and completing. Fortunately, there are ways to create web site content that will make search crawlers love you. read the tutorial below
Great content starts with the right keywords and phrases. Select no more than three keywords or phrases to include in the content on any one of your web pages. Why only three? Wouldn’t more keywords and phrases ensure that search engines take notice of your site?
Actually, when you use too many keywords in your content, you face two problems. First, the effectiveness of your keywords will be reduced by the number of different ones you’re using.
Choose two or three for each page of your site and stick with those. Second, you may be delisted or ignored because a search engine sees your SEO efforts as keyword stuffing. It’s a serious problem, and search engine crawlers will exclude your site or pages from indexes if they contain too many keywords.
After you have the two or three keywords or phrases that you plan to focus on, you need to
actually use those keywords in the page content. Many people assume that the more frequently you use the words, the higher your search engine ranking will be. Again, that’s not necessarily true. Just as using too many different keywords can cause a crawler to exclude you from a search engine index, overusing the same word will also cause crawlers to consider that as keyword stuffing. Again, you run the risk of having your site excluded from search indexes.
The term used to describe the number of times a keyword is used on a page is keyword density. For most search engines, allowed keyword density is relatively low. Google is very strict about ranking sites that have a keyword density of 5 to 7 percent; much lower or much higher and your ranking is seriously affected or completely lost. Yahoo!, MSN, and other search engines allow keyword densities of about 5 percent. Going over that mark could cause your site to be excluded from search results.
Keyword density is an important factor in your web site design, but there are other content concerns, too. Did you know that the freshness and focus of your content also affects how high your web site ranks? One reason why many companies began using blogs on their web sites was because blogs are updated frequently and they’re highly focused on a specific topic. This gives search engines new, relevant content to crawl.
Consider implementing a content strategy that includes regularly adding more focused content or expanding your content offerings. It doesn’t have to be a blog, but news links on the front page of the site, regularly changing articles, or some other type of changing content will help gain the attention of a search engine crawler. Don’t just set these elements up and leave them, however. You also have to ensure regular updates and keep the links included in the content active. Broken links are another crawler pet peeve. Unfortunately, with dynamic content, links will occasionally break. Make sure you’re checking this element of your content on a regular basis and set up some kind of user-feedback loop so broken links can be reported to your webmaster.
Finally, when you’re creating your web site content, consider interactive forums. If you’re adding articles to your site, give users a forum in which they can respond to the article, or a comments section. This leads to more frequent updates of your content, which search crawlers love. In short, forums provide users with an ongoing, interactive relationship with your web site, and give an extra boost to your search engine ranking.
