If you’re law firm SEO efforts have managed to get your firm’s site to the top of the search engine results for the key phrases you’ve targeted, congratulations.
But don’t get fat and happy, this is just the beginning.
One great way to increase your firm’s web presence, is to start creating websites that are specific to the various types of law that you practice.
This strategy involves creating additional sites specific to the different areas of law in which you practice.
If done correctly, this technique is an excellent way to enhance your law firm’s online footprint in the search engines.
The practice-specific sites you create may be very different from your main site and very different from each other. In fact, if the content is even similar, Google, Yahoo and Bing will discount the value of the these practice-specific sites as duplicates.
Another important aspect is making sure the sites have valuable information on the topic on their own. You don’t want your micro-site to look “micro”. It should contain enough relevant information that it is authoritative on a topic by itself. A micro-site on employment law should cover enough specific information on employment law that it is considered authoritative by your visitors.
In this way, you can increase your exposure to potential clients because you’ve now got multiple sites working for you, not just one. Think of it as having multiple advertisements (although, having good rankings and multiple sites is far better).
This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.
For more information on these questions, please visit our lawyer SEO blog. The final analysis on practice specific microsites is that they are a great lawyer search engine optimization way to expand your law firm’s presence on the web.
