If you’re law firm SEO efforts have managed to get your firm’s site to the top of the search engine results for the key phrases you’ve targeted, congratulations.
But don’t get fat and happy, this is just the beginning.
Now is the time to consider building practice-specific sites that target a particular area of law that your practice.
This law firm SEO technique, known as “micro-siteing”, involves building several more specific websites that help promote your firm.
When properly implemented, you can spread your reach and increase your real estate in the top search engine results.
When building these sites, it is important to keep in mind that the sites cannot be mirrors of your main site. This is definitely frowned upon by the search engines and may subject your site to penalties. It will certainly work to devalue your efforts.
These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).
After your practice-specific site is up and running, you will gain exposure to more potential clients on the web. Your website footprint will grow and your firm will rank for more keywords of even more spots for the same keyword.
You might ask yourself, Why don’t I just add new content to my main site? Does Google frown upon this? What are the costs involved? Should I link from my main site to the micro-site? Is it better to have a blog or a micro-site?
For more resources on these questions, please visit our lawyer search engine optimization blog. The final analysis on practice specific microsites is that they are a great lawyer search engine optimization technique to expand your law firm’s presence on the web.
categories: law firm seo,law firm search engine marketing,internet marketing,seo,marketing,lawyer marketing,lawyer seo
