When you decide to take your business online, obviously the first and most basic thing to do is to have a website built. However, simply having a website and getting it live on a server is not enough. Once a site is live and active, it is unlikely that it will do any business at all straight away, however do not despair, that is the exact reason that search engine optimization or SEO is a huge part of the online industry today.
When you type a search term into a search engine, there are usually thousands of results that come up, however it’s only the first few sites that come up that ever get looked at because people aren’t going to look through thousands of results when the information or service they are looking for is usually in the first few results. Therefore the challenge is to get your site up to the top few results so that people will find it.
In order to achieve this, a big part of it is using only the web design techniques that search engine spiders can pick up on and index in their records. The use of frames in the web design is also important, you should aim to use frames that can be indexed by the search engines.
The vast majority of Internet users find what they want by typing certain keywords into the search bar of a search engine, and finding out what the most common search terms are for people looking for your service and use them as your page title, META and alt tags and if you can include these search terms in you URL then you will see results much faster.
SEO friendly web design when done properly along with other SEO techniques will get you right up into the good seats on the results pages, however, it is a long process and so can be a daunting task for a web designer to take on, but you should make sure that your chosen designer is going to use all SEO friendly techniques to get traffic to your site as soon as possible.
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