I am sure if you have been in the online game for a while you will have heard multiple SEO tips and techniques for positioning your site at the top of Google but do you actually know which ones make the difference?
You see the problem is that many people use the age old saying ‘content is king’, this is a problem because many webmasters take it out of context, believing all they need to do is create a great blog or some great resources and watch the traffic come in.
OK let’s get this straight; simply building an excellent resource or putting real quality content together is not the way to drive traffic to your site. You need to rank highly on Google to attain real traffic; the type of traffic that buys and the only way to do this is by utilising your content to create one way quality back links.
Most experienced webmasters know that link building is frustrating and time consuming and this is why many like to believe in the content is king philosophy, however use the following tips to seriously enhance your link building efforts.
The first thing you need to be aware of is anchor text, remember you need to treat Google like a baby, let Google know exactly what your site is about by creating anchor text that is the keyword you are targeting. Anchor text is one of the most powerful link building tricks and is often the difference between sites that make money and sites that fail. Use article marketing, links exchanges, blog carnival submissions and directory submissions to get the anchor text you need.
One of the main things Google will look at in your link profile is relevancy, how relevant is the page, domain and page title you are getting your link from to your own content. There is no point getting a link from a page that has no relevance to your content or product, look for links from pages within your niche and reap the rewards.
Tim Grice is a search engine optimisation expert based in the UK, if you want to find out what strategies you can use to rank higher on Google please visit Tim’s SEO blog today.
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