A keyword bid tool usually focuses on automated functions like bid settings and keyword management. These are vital functions once your campaign is up and running. But the tools with this focus are leaving out the most important aspect of your campaign.
Your keyword density tool will not give you the information you need to dominate your competition and your marketing niche. It will just give you a bland percentage based on a simple calculation. Keyword density is simply the total number of times your keyword phrase appears in your text divided by the total number of words on that page.
A keyword density tool will only give you once piece of the pie when it comes to optimizing your content for the mighty Google or other search engines. There are other factors that are much more important. But density gets a lot of discussion because it was once a much more important factor and it is easy to do so it makes a great optimization tip.
A keyword density tool will only you get a tiny piece of what you need to successfully optimize your content for search optimization and internet marketing. And keyword research can be time consuming without the right tools plus there are lots of experts telling you to use simple searches to develop your keyword research. If you are using these free methods of keyword research you are flying blind exactly where the experts want you to be so they can dominate your niche without any real competition.
While a keyword density tool is useful for optimizing your content there is a highly critical optimization parameter that we have overlooked up to this point. Think about what happens to a structure built on a weak foundation. In the best case such a structure has problems and in the worst cases you have a complete failure of the structure and expensive repairs follow.
A keyword density tool can be extremely useful for checking the content you generate for article marketing or webpages. The right density will insure that your content looks natural and useful to the search engines. Of course the best way to make your content natural is to write your content so it is interesting and easy to read for humans.
Now a keyword density tool that reveals your competitions secrets and helps you find what your readers are looking for is the most valuable tool in your toolbox. The single most important method of search optimization and internet marketing is keyword research. This is so crucial let me say it again, keyword research is the single most important method of search optimization and internet marketing.
A keyword bid tool usually focuses on automated functions like bid settings and keyword management. These are vital functions once your campaign is up and running. But the tools with this focus are leaving out the most important aspect of your campaign.
