The Qualities Of An SEO Expert

Whether you have a small or large business or in between where your marketing or sales is relied on Web traffic, you have to master the search engine optimization or hire an SEO expert.


The website of your company may look great with various multimedia sizzle but if it is not consistently attracting your targeted visitors, then it is not doing the job. As a result, it can have a negative impact on your sales.

This is the best time to think about hiring an SEO expert because he can review your site, evaluate the goals of your business and targeted visitors and identify strategies that can improve your page views and ultimately your search engine rankings.


The qualities that you must look for when hiring an SEO expert are the following:

  • Years of experience in the SEO industry. Remember, anyone can establish an SEO firm instantly and dub themselves as experts. This means that they do not know all the ins and outs of SEO. To become an SEO expert, it takes years of experience to put all the little things together in a bigger picture. As a result, he can identify what will work best and will not for the business. Also, in order to succeed, the website needs various tactics of SEO. For this, being an SEO expert needs experience for a considerable length of time in order to know the exact needs of the business to increase search engine traffic.
  • Full understanding of all the three levels of SEO. An SEO expert must be knowledgeable about these three levels, they are:
  • Technical – this deals about the site structure to determine how difficult or easy for the search engines to index and crawl your contents.
  • On-page optimization – this is about the use of elements as HTMO tags and keywords in a way that will increase your site’s search engine traffic.
  • Off-page optimization – deals about link building.

These are some of the important qualities that you want to look for when hiring an SEO expert. He must not be one-dimensional but can strategize using all the levels to maximize success.

The Essentials Of SEO Link Building

When your search engine has been crawling on the web, you can create a street between the pages through SEO link building. When you use a sophisticated analysis of link, the engines will discover the relation of each page to one another. Link building is not everything in SEO but through the links, the engines can analyze how popular the website is including metrics such as spam, authority and trust.


Link Signals

Before you start on link building, you have to understand first the link’s elements used by most search engines including how they can affect the link’s weighting in the algorithms. Generally, search engines are using links in various ways. Even search professionals do not know the search engine’s link attributes but through analysis of applications, hands-on testing and years of experience, they have drawn intelligent assumptions that are working well in the real world.


Global Popularity

The more important and popular the site is, the links that come from the site really matter. For instance, Wikipedia has over 1,000 different sites link to it, this means that it is an important and popular site. If you want to earn the authority and trust with the engines, you need other link partner’s help. Remember, it is better if they are more popular.


Anchor Text

Most of the engines use anchor text because it is one of the texts that has the strongest signals in the rankings. If more links are pointed to a page and it has the right keywords, your page will have an excellent probability to rank well.


The Internet contains huge amounts of spam and this is not a surprise for most users, in fact, about 60% of the pages on the web are spam. To weed out contents which are irrelevant, the search engines are using systems to measure trust and most of them are based on the graph of the link. If your page earns links from domains that are highly trusted, it can result in a significant increase of the scoring metric. Examples of domains that have high-trust ratings are government websites, non-profit organizations and universities.

These are the essential aspects that you must learn when you study link SEO link building.

Essential Tips For SEO Keyword Density

The integration of keywords in the website content is one of the ways where SEO is applied. The trick is to get the right keyword density so that you can optimize the website in its full potential.


SEO is about getting ranked on the top 10 or first page of the search engines of Yahoo, Google, MSN and many more. Keyword is an essential component of SEO. Through this, keyword density must be done correctly because this is the amount of searchable phrases or words on web pages. Remember, the keyword density needs balance and there is a thin line between having too few, enough or too much keywords on a single page. It can make a significant and distinctive difference.


Since SEO keyword density is your ticket to achieve the best rank, follow these essential tips:

  • Keyword density percentage – the right percentage has been the debate in the SEO industry but the most effective is 3%-5%. Having this range of keyword density percentage will give you good ranking and will become part of the main search engines. Remember, a keyword density that is too many or higher will annoy readers and can be perceived as a spam.
  • Latent Semantic Indexing (LSI) – To achieve a high rank in the search engines can be done through low keyword density. The LSI will use words which are highly related to a main keyword or target and can be used at random all throughout the content. The function of the LSI is to become the substitute of the target or main keywords.
  • Use of keywords in headings and titles – target or main keywords must be used as the main title of the content displayed. When the search engines start to scan the contents, the keywords can be easily found if they are in the main title than in the body of the content.

Getting the correct keyword density is the main component to achieve optimal business growth and visibility in the search engine. These tips will surely help you.

The Benefits Of Hiring An SEO Consultant

Do you need an SEO consultant or you can do it yourself? This question has been a problem for business owners who have small to medium sized businesses, will they get help and does it make sense to hire one for the business.

The Benefits Of Hiring An SEO Consultant

Often, experts advice business owners that if their businesses are small enough, they do not need to hire an SEO consultant since this is the game for the big ones. They will face more complex, more involved and faster paced SEO. With this, if you have a big business, hiring a consultant can provide many benefits, like the following:

Implement Tactics Properly

Many business owners rely their knowledge about SEO from reading blogs, participating in various forums or through the published information on conferences. Yes, these are great sources of information and education but they are not often good to break down the tactics of actual implementation most especially if they were just introduced. With this kind of information, the business owners will try to figure out how to lay down all the things they read and heard by themselves. If you are starting with SEO and has not fully grasp all the necessary details, it is better to hire a consultant. Through this, a knowledgeable SEO consultant can save you more time, rewrites and headaches because he can get the things right instantly and knows the proper tactics that can help your site.

Development Of Link That Is More Well-Rounded

Link building is very important yet it is difficult to develop. The function of the link is to drive traffic, drive rankings and drive eyes. When you build links for your site, this means that you have to identify the various kinds of links, analyze why you are not receiving while your competitors are, to understand the links which are most essential to your niche and develop a strategy on how you can acquire them. If you want to save money and you realized that you can do it yourself, you have to understand that it is time consuming and needs more efforts because it is difficult. If you work on your own or with someone who is not skilled and dedicated in this field, then you are going to miss out so many profitable link opportunities. On the other hand, if you will hire an SEO consultant, you can definitely find existing goldmines you have not imagined and known before.

The Benefits Of Hiring An SEO Consultant

Search Engine Optimization entails a lot of details that you must master in order to maximize the opportunities that await for you. Hiring a skilled SEO consultant can provide many benefits for your business.

SEO Packages

SEO packages come in various types but with so many companies offering SEO services to various businesses, you can hire one without forging a long-term contract and the agreements can be cancelled anytime. With this kind of package, it will be more beneficial for the business since you have peace of mind because anytime, you can cancel the contract if there are unmet terms.

You can choose an SEO company that has proven successful strategy which are focused on building real trust, real quality content and real reputation. When you hire an SEO company, the package will entail the following:

  • They will be responsible in creating an approach for a balanced market so that your website will get the most in 2014 from Google and will not be penalized in 2015.
  • They will focus more on the factors of keyword relevance satisfaction and building your reputation because these are the key to have a successful SEO in 2014. This means they will create the highest quality and most relevant option in terms of ranking pages for the search engine service.
  • They will improve your website’s performance, improve the relevance of your website’s content, improve accessibility of the information and creating a reputation of your profile in the backlink so that you will have more visitors in Yahoo, Google and Bing search engines.
  • Also, they can assist you with your off projects. They will advise you on how to improve traffic.
  • If you are also concerned about your site’s unnatural links, an SEO company can help you with this problem too.

Typically, the package includes the following detailed services:

  • To detect Google penalties as well as Panda and Penguin.
  • Manual detection, investigation and review of unnatural links.
  • To investigate and detect negative SEO attacks.
  • Disavow unnatural or toxic links and in some cases, the SEO company will charge this separately if your profile has a large backlink.
  • Manage and help process of Google Reconsideration Request.
  • Remove toxic links but in some cases this is separately priced.
  • Audit of technical SEO of your site’s most important pages.
  • Research of in-depth keyword for your services, products and niche.
  • Competitor research.
  • Spam detection of competitors.
  • Identification of quality backlink in your niche and gives advice on how to create quality backlinks.
  • Conducts site-wide review using the perspective of Google.
  • Gives advice on how to continue yet avoid future ranking issues of Google.
  • Gives advice about content marketing and other activities of link building.
SEO Packages

When you hire an SEO company to do the services enumerated below, the cost differs on the time spent and how well they can quickly address the items. Hiring an SEO expert will be beneficial for your business considering the long list of tasks to do.

How Much To Spend For SEO Services?

Almost all businesses that want to hire an SEO company or professional must decide on how much will they spend for SEO services. This question must not be an ‘if’ especially if you want to be on top of the rankings. Also, a strong online marketing is very important to survive in a world that is web-driven.

How Much To Spend For SEO Services?

There are four main forms of payment and services, these are: monthly retainer, contract services with fixed prices, project-based pricing and hourly consulting. Majority of the SEO companies are using all these payment models and the clients can work with a company by using one or more of the payment models.

Typical SEO Costs

So, how much are you going to pay for SEO services? Here is the range of prices:

How Much To Spend For SEO Services?
  • Monthly Retainer. The range of monthly retainer starts from $750 to as much as $5,000. Within this range, the payment will depend on the business’ size and the kind of services that a company will provide. Usually, SEO companies that offer limited services to their clients are within the lower range but for businesses that need the full service of a company and with greater needs, they will spend more. On the average, most of the businesses spend $2,500-$5,000 each month.
  • Contract services. The price varies and this is the type of model payment chosen by businesses that are testing the SEO waters. Typically, the contract services include SEO copywriting, site content audit, link profile audit and set-up of social media.
  • Project-based pricing. Still, the price varies and it can range from $1,000 to $30,000.
  • Hourly consulting rate. Usually, it ranges from $100 to $300 per hour. This is the average price when you want to hire a company or consultant at an hourly rate.

On the other hand, when you are discussing about the pricing for the services you need, there are a few warnings that you must be aware to avoid companies that have unethical practices, like the following:

  • Guarantees. Generally, these companies cannot give concrete guarantees because the industry’s nature is constantly changing.
  • Instant Results. This is true because there are some tactics in SEO that can easily get instant results but in the long run, this can hurt you. Often, instant results involve practices that are prohibited by the guidelines of the webmaster. As a result, Google penalizes these kinds of acts and can result into lost rankings.
  • Number 1 spot on Google. If a company promises to land you in the number one, this will sound great but this cannot be achieved instantly. Hopefully, with proper SEO tactics, you will be at the top spot.
How Much To Spend For SEO Services?

These are the range of payment when you hire the services of an SEO company or professionals. However, when dealing with them, be sure to take note of the warnings.

A Quality SEO Software Product

You use SEO software so that you can see measurable results like increased sales and increased leads. When you buy one, make sure it has the following qualities:

A Quality SEO Software Product

Linking Building And Management

To improve your online visibility, your software must have effective linking strategies. When more credible sites are linked to your site, this means that you will have greater priority in the search engines. The six sub-categories in this area are: Email Templates, Link Exchange Locator, Backlink Checker, Link Verification, Customized Reports and Link Analysis.

Competitor Analysis

SEO is all about outperforming all other competitors and this is a beautiful and healthy picture of the industry. You must be knowledgeable of your competitor’s activities and how you rate against them. When you buy an SEO software to address competitor analysis it must have the following sub-categories: Competitor Website Analysis, Competitor Keyword Analysis, Ranking Reports, Ranking Comparison and Customized Ranking Reports.

Keyword Research And Analysis

In most cases, keyword and SEO optimization can be used interchangeably. This is a wrong connotation because there is more to SEO than the keyword optimization. In this area, your SEO software must have these categories: Keyword Search Statistics, Keyword Suggestions, Keyword Effectiveness Index, Keyword Density Analysis, Unlimited Keywords, Unlimited URLs, Local Search Tags and Google AdWords Features.

Submission Tools

A company that features solid submission can help you save a significant amount of time and money. The best kind will give you submission of unlimited pages to the directories and search engines. Also, the best software uses credible SEO methods which will protect the credibility of your site and the search engines approve them. The sub-categories for the submission of tools are the following: Article Submission Tool, Search Engine Submission Tool, Submission To Directories, Submission Website Locator, Automated Submission Options.

These are the qualities that you must look for in SEO software to maximize the benefits of your business.

The Myths Behind SEO Marketing

In the SEO marketing or online marketing, there are so many wrong information and they get magnified because of the incredibly dynamic evolving world. Most of the facts that you think you are knowledgeable but really do not understand about SEO may be true in the previous years but have been changed through time. To guide you, here are some of the myths behind SEO marketing.

Metatag Descriptions Will Help Your Rankings

This is not true anymore today, in fact, Google and Bing do not index metatag anymore. However, do not ignore them since metatags are responsible to form the text which is displayed together with your link. If you have more compelling descriptions, the users will be more compelled to click your listings compared to others.

If You Have More Inbound Links, It Will Be Better

This is false. Recently, Google made an update of its algorithm and their core priority is quality and not quantity. The days are over when links that have super low quality and yet are making to the top ranks because today, the links will look spammy and what is even more notable is that it is one of the reasons that your site will be penalized.

The Myths Behind SEO Marketing

The best thing to do is to focus on getting links coming from sites that are important to your industry, services or products. Also, the links should be surrounded by relevant text.

The Myths Behind SEO Marketing

PageRank Still Matters

PageRank is created by Google, it presents the ranking of 1-10 of every website’s overall authority. If they get bigger numbers, they will be ranked in the higher position. Before, this has dominated in the field of SEO but Google’s present algorithm evolved beyond this single indicator.

Google Prefers Domains That Are Rich With Keywords

Before, Google had a disproportionate amount in terms of keywords but this practice is not used anymore.

These are the myths behind SEO marketing and some have evolved through the years.